Alaminos City, Pangasinan – THE iconic Hundred Islands National Park is fast regaining its stature as one of the country’s premier tourist destinations. From January to April 20, 2025, Alaminos City recorded over 147,000 tourist arrivals – nearly 40% of last year’s total of 384,000 – signaling a strong rebound from the pandemic and putting the city on track to surpass its pre-pandemic benchmark of 500,000 visitors annually.
“Maganda ang takbo ng turismo ngayon,” said Alaminos Tourism Operations Officer II Rey Livara. “We now have new attractions like the Bonsai Garden, a museum, activities on Pilgrimage Island, and even a helipad that makes access to the islands easier and faster.”
At the heart of this tourism renaissance is the newly opened PROXY Plus by The Oriental Pangasinan, a modern beachfront hotel situated along the Lingayen Gulf. This latest development from The Oriental Hotels and Resorts–the hospitality arm of LKY Group of Companies–is redefining luxury and hospitality in Northern Luzon.
A 4-star hotel with 80 contemporary-designed rooms, an infinity pool, jacuzzi, and upcoming gym and spa facilities, PROXY Plus by the Oriental Pangasinan blends first-class amenities with local charm. Guests can dine at the Ocean Grill Restaurant, unwind at Agtungtong Coffee Bar, or enjoy refreshments at the Pool Bar.
“Hindi lang ito hotel – ito ay isang economic catalyst para sa aming lungsod,” Livara said. “It’s one of the best accommodation facilities in the entire province of Pangasinan.”
Rebecca Marie Abigail G. Lee, President and Chief Executive Officer (CEO) of the LKY Group of Companies, said they chose Alaminos as the location for PROXY Plus because of the consistent flow of travelers and a noticeable gap in high-quality accommodations.
“We saw the growing demand and wanted to offer world-class facilities while deeply engaging with the local community,” Lee shared during the media launch of PROXY Plus in Makati City on May 9.
In keeping with that commitment, the hotel has prioritized hiring from within the local community and sourcing supplies from neighborhood vendors, farmers, and fisherfolk. It also practices sustainability through eco-friendly systems such as LED lighting, greywater reuse, a restaurant herb garden, and a farm-to-table approach.
“Few properties in Alaminos offer full amenities,” Lee pointed out. “We’ve built full-service dining, event spaces, and a seaside infinity pool – a true sanctuary for relaxation and global-standard service.”
Since its soft opening on April 12, the hotel has welcomed personalities like Charo Santos-Concio, Catriona Gray, Billy Crawford, and Alessandra de Rossi, adding further buzz to the city’s growing profile.
The synergy between the private and public sectors has also fueled inclusive growth. The hotel actively supports local festivals, tour operations, and livelihood programs in coordination with city and barangay officials.
“Even street vendors, candy sellers, and tricycle drivers are benefitting,” Livara noted.
Local entrepreneurs confirm the ripple effect.
“Maraming guests ang bumibili ng souvenirs — malaking tulong po sa amin,” said vendor J-bhie Lang-oey. “Mas dumadami ang turista, mas maraming bumibili ng huli namin,” fisherman Joselito Ramos added.
Even returning visitors are taking notice.
“Mas maayos, mas maraming pwedeng gawin. Malaking improvement talaga,” said Rose Marie Marquez of Pampanga. Noemi Portuguese from Baguio echoed, “Sulit, babalik kami’.
Beyond business, the leadership behind The Oriental Hotels and Resorts has a reputation for civic-mindedness. During the height of the COVID-19 pandemic, the company offered its hotel facilities—free of charge—to frontliners in need of quarantine space.
With a revitalized tourism sector, improved infrastructure, and renewed public-private cooperation, Alaminos City isn’t just recovering – it’s thriving.
“Alaminos is like heaven on earth — its beauty, peace, and fresh air are truly restorative,” Lee said. “The city is ready. Come and explore it.”
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