DURING the holiday season, SM mallgoers achieved something truly remarkable—donating 50,000 SM Bears of Joy to children in underserved communities. In partnership with Toy Kingdom, this milestone was part of a record-breaking campaign where 100,000 bears were sold, made possible by the collective generosity of mallgoers who came together to make the season brighter for those in need.
Your #SMBearsOfJoy2024 friends — Ace, Mikah, Ronnie, and Bree — went on a heartwarming journey with SM volunteers from SM City Calamba to bring smiles and joy to the kids at Brgy. Milagrosa and Brgy. Makiling, Calamba City, in partnership with the City Social Welfare Development of Calamba
An annual initiative of SM Cares, the SM Bears of Joy campaign empowers shoppers to spread holiday cheer by purchasing a pair of specially designed plush bears—one to keep and another to share. This year’s theme, “Hug-a-Mood,” introduced four charming bears: Mikah, the curious explorer; Ash, the gentle and shy friend; Bree, the spirited adventurer; and Ronnie, the creative dreamer. Each bear brought its own personality, symbolizing the warmth and joy of the season.
Giving back this holiday season, SM Center San Pedro brings joy to children of Physical Medicine and Rehabilitation Unit – San Pedro City with Bears of Joy.
A bear in hand, a smile on their face—Bears of Joy are lighting up the lives of children.
SM Cares is the corporate social responsibility arm of SM Supermalls, supporting initiatives focused on communities and the environment. Its advocacies include Programs for the Environment, Persons with Disabilities, Women & Breastfeeding Mothers, Children & Youth, Senior Citizens, and the SM Bike-friendly initiative.
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