METRO Pacific Tollways South (MPT South), the concessionaire for the Cavite-Laguna Expressway (CALAX) and Manila-Cavite Expressway (CAVITEX), once again takes the spotlight, securing two of the country’s prestigious recognitions in the realm of Public Relations and Communications—the Anvil and Quill Awards.
During the 20th Philippine Quill Awarding Ceremony on January 23, 2024, held at Marriott Grand Ballroom, Pasay City, MPT South’s 2022 Calendar titled ‘Homegrown Heroes’ earned the Quill Award of Merit. This corporate calendar showcased the heroism of both internal employees and external individuals during the pandemic.
In addition, MPT South secured the Silver Anvil for its viral ‘#Eggstrasafe’ road safety digital campaign, under the category of PR Program – Best Use of Social Media, during the 59th Anvil Awards Gabi ng Parangal on January 31, 2024, hosted at the same venue. The campaign strategically addressed overspeeding violations, a significant contributor to road-related fatalities and injuries. Another Silver Anvil was awarded to the toll road company for its 2023 Calendar titled “Better Ways” under the PR Tools- Publication. This visual and informative journey celebrates the company’s unwavering commitment to sustainability, emphasizing People, Planet, and Progress.
Mr. Raul L. Ignacio, President and General Manager of MPT South, expressed his pride in these accomplishments, stating, “We are immensely proud of the achievements of our communication programs, a testament to our dedication to excellence. It reinforces our commitment to being more than just toll roads; we are here for the people—our motorists, for the planet, and, of course, for progress. This recognition inspires us to continually elevate our campaigns for the greater good.”
In 2023, the International Association of Business Communication (IABC) received 815 entries for the Quill Award, while the Public Relations Society of the Philippines (PRSP) received XXX entries for Anvil.
Over the years, MPT South has earned several Anvil Awards, including a Silver Anvil for Drayberks (2019), a social advocacy promoting road safety; Silver Anvil for Sights of South (2020), a corporate calendar promoting tourism in MPT South’s toll road network; Silver Anvil for the Silang East Interchange Opening PR Campaign (2021); and Silver Anvil for the Bayani Ka Activity Book (2022), a road safety comic-inspired book. Notably, for 2023, Silver Anvils for the #Eggstrasafe and the Better Ways 2023 Calendar. In the Quill Awards, MPT South earned the Award of Merit for Drayberks (2022), a hybrid road safety education campaign; Award of Excellence for Biyaheng South (2022), a digital tourism marketing campaign; and Award of Merit for the 2022 Calendar titled ‘Homegrown Heroes’.
MPT South is a subsidiary of Metro Pacific Tollways Corporation (MPTC), the infrastructure arm of Metro Pacific Investments Corporation (MPIC). Aside from the CALAX and CAVITEX network of toll roads, MPTC’s domestic portfolio includes the concessions for the North Luzon Expressway (NLEX), the NLEX Connector Road, the Subic-Clark-Tarlac Expressway (SCTEX) and the Cebu-Cordova Link Expressway (CCLEX) in Cebu.
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